Hey everyone 🙂 I believe that reading is an invaluable resource, and one of the most underutilized resources out there. “Someone who won’t read isn’t any better off than someone who can’t read”, as Zig Ziglar would say. From time to time I’ll post my personal, detailed notes so check out the rest of the “Book Notes” tag!
WHY EVERYONE ELSE IS WRONG —–
An example of a tactical approach to decreased sales volume might be to simply work harder. Just do the same thing, only more of it. A strategic approach to the same problem would be to find a way to work smarter. Learning to act strategically first—then tactically— is the key to working smarter to grow your business.
From Sun Tzu’s Art of War: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
On days you do work, work. Work on things that make you money— not busy work. And on days you don’t work, enjoy your limited time on Earth.
Do something every (work) day that makes you money. Don’t let one (work) day go to waste . Focus most of your time and energy on the things that make you money…
Remember: anything lost can be found except wasted time.
The word customer has a negative connotation… as does the word commodity. But you know what word doesn’t? CLIENT. As defined by Merriam Webster, a client is… a person who pays a professional person or organization for services.
ASK BUSINESS GROWTH MODEL —–
The 4 Ways to Grow a Business
- Increase the number of prospects
- Increase the number of clients (or customers for those of you that skipped the mindset chapter of this book)
- Increase the average transaction value 4. Increase the number of transactions per year
1 & 2 Increase # of clients
3 & 4 Increase client value
But those 4 ways alone leave a very important step out. Just think about it this way… Who do you sell to?
Everyone – The entire world population
Total Buyers – People who buy the same or similar goods and services – from you or a competitor
Prospects/Leads – People (from total buyers) who take notice of your business
Clients – People (from prospects) who buy your G&S